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Cadbury's Energy Chocolate Advertisment

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Cadbury's Energy Chocolate Advertisment
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From: Tararua:The Story of a Mountain Range by Chris MacLean, Whitcombe Press, 1994

Page 223:

"This advertisment appeared regularly in Tararua Club magazines in the years after the war. Later the symbol of a goat or sheep on top of a mountain was adopted by the Victoria University Tramping Club as their unofficial logo."



Bruce Wilson said:

I was the editor of Heels in 1980 & 81 when this logo first appeared. It was always a sheep perched on a peak with 'Baaa!' in a word-balloon coming from its mouth, and was scribbled by Peter Mansell in the margin of a trip report. I was unaware of the advertisement, and as he was a Hutt Valley lad I assume that he had spontaneously created it. I redrew it, & published it with the trip report, and it began being used after that in logbooks and Heels, & Baaa (which began publication in 1982 or thereabouts). I'm rather chuffed that it's still in use.

2:38 PM on May 20, 2014


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