https://old.vuwtc.org.nz:443/cs/photos/resources/picture6545.aspxFrom: Tararua:The Story of a Mountain Range by Chris MacLean, Whitcombe Press, 1994 Page 223: "This advertisment appeared regularly in Tararua Club magazines in the years after the war. Later the symbol of a goat or sheep on top of a mountain was adoptedenCommunityServer 2.1 SP1 (Build: 61025.1)https://old.vuwtc.org.nz:443/cs/photos/resources/picture6568.aspxTue, 20 May 2014 21:38:01 GMT16d72366-88ed-474a-b0cc-65d60f7c13e3:6568Bruce Wilson<p>I was the editor of Heels in 1980 &amp; 81 when this logo first appeared. It was always a sheep perched on a peak with 'Baaa!' in a word-balloon coming from its mouth, and was scribbled by Peter Mansell in the margin of a trip report. I was unaware of the advertisement, and as he was a Hutt Valley lad I assume that he had spontaneously created it. I redrew it, &amp; published it with the trip report, and it began being used after that in logbooks and Heels, &amp; Baaa (which began publication in 1982 or thereabouts). I'm rather chuffed that it's still in use.</p>